Martin Greenwood, CEO

PhotoDynamic Inc.

1344 Summer St., Halifax, Nova Scotia, Canada, B3H 0A8

902 209-2256

©2019 by PhotoDynamic. Inc

ELIMINATE WHITE SPOT LESIONS 

Perfect Clinical Outcomes

Make every orthodontic patient, your "best-patient". Reduce puffy-gums and destroy biofilm around the brace bracket and gum-line, eliminating white spot lesions from your practice.


Improve practice efficiency with better patient experience, reliable oral hygiene midpoints, and better outcomes. While monitoring patients at-home compliance with smart notifications.

 

NEW  CLINICALLY PROVEN APPROACH

Creating the new standard of at home oral health care.

We use botanical science and light to disrupt and destroy biofilm in only 1 minute.  Preventing bacterial colonization and build up of tartar before it causes problems.  Prevention is key.

Use at home daily, for 1 minute, in combination with brushing flossing.

 

Coming in 2020.

Contact us to learn more about our clinical data or investment opportunities.

 

OUR ADVANTAGE

 
Plants background with biochemistry stru

TARGETED

Our unique oral hygiene device delivers the natural plant extract and visible light to to the teeth without negatively affecting the oral microbiome.

Legs, human hands, teenager. Mobile dog.

SAFE

Our technology is derived from a  successful super plant species with a long history of safe human use combined with light from the safe visible spectrum.

A pretty teenager on a gray background.

CONVENIENT

One minute of daily at home use is easy and prevents tartar before it hardens.

PHOTODYNAMIC TEAM

 

MARTIN GREENWOOD

CEO and Board Member

As VP Commercialization for a natural health product company that grew to $12M in sales. Martin has participated in raising over $15M in investment and has experience building a product pipeline with annual sales approaching $10M.

DR. SHERRI MCFARLAND

CSO and Board Member

As an expert in designing synthetic photosensitizers and in formulating plant extracts for photodynamic applications, specifically in the photodynamic inactivation (PDI) of bacteria and also photodynamic therapy (PDT) of cancer, Sherri is a leading expert in light therapies.

DR. ALEXANDER MCLELLAN

VP Regulatory & Clinical

With 25 years of experience in the natural health product industry, including acting as the CSO for a start-up natural health product company that grew to $12M in sales. Alex has a diverse technical and business background, including securing R&D funding, managing research collaborations, and managing regulatory strategy and submissions.

DR. COLIN CAMERON

VP Engineering

As an expert in polymer and analytical chemistry and LED fabrication, Colin designs proprietary light delivery systems that are used to activate photosensitizers (PSs) for a range of applications.

JASON TUTTY

Marketing Director

Jason has a combined total of more than 27 years experience in marketing, communications, sales, executive management, merchandising, brand management/development, PR, market research, forecasting, regulatory affairs and business development.

SUSAN MONRO

Lab & Quality Manager

As a hands-on researcher with proficiency in organic and inorganic synthesis, natural products chemistry, biological chemistry, and screening for photodynamic activity, Susan manages our lab facilities and ensures quality control.

BOARD OF DIRECTORS

RON KEEFE

Board Member

Mr. Keefe is the former CEO of BioVectra Inc., a dynamic and innovative player in the global biotech industry. He is also a past Director and Chairman of the Maritime Electric Company Limited, and has been named one of the Top 50 CEOs in Atlantic Canada.

NEAL MATHESON

Board Member

Mr. Matheson is an accomplished blue-chip consumer products C-level executive with an outstanding track record of business and science leadership, driving innovation and new product success with P&G, Unilever and J&J.

DR. DAN STUART

Board Member

An orthodontic KOL, and national lecturer Dr. Stuart is the past president of the Society of Dental specialists of Nova Scotia and The Atlantic Orthodontist’s Association. He is also the Treasurer of the Northeastern Society (Northeastern US, Quebec, and Atlantic Canada).

STEPHEN BALL

Board Member

Stephen is a forward-thinking, strategic problem solver with over 15 years in the international innovation space, most recently as Regional Director with Natural Products Canada. His extensive experience with high-tech global organizations, makes him a great asset to the corporations he works with on a daily basis.

DR. MICHAEL SHERMAN

Board Member

Dr. Michael Sherman is a certified specialist in orthodontics. In addition to being a published author and a public lecturer, Dr. Sherman is a Trustee on the Board of the American Orthodontic Association (AAO), and a past President of the Great Lakes Association of Orthodontists and the Ontario Association of Orthodontists.

 

OUR  STORY

PhotoDynamic founder Sherri McFarland is a world leader in the chemistry of light activated molecules and their applications in human health, specializing in the design of photo-activated antimicrobials and anticancer agents. In a moment of inspiration she decided to investigate whether invasive plant species might also be a repository of photoactive agents with therapeutic potential. In fact, she reasoned, photodynamic compounds synthesized within these plants and activated by sunlight may explain the capacity of these plants to prosper in environments that they were not adapted for, including exposure to a wide variety of unfamiliar plant pathogens. Sherri took the initiative to screen some of these species in her lab at Perennia Innovation Centre in Nova Scotia, and discovered a particular plant extract with photodynamic inactivation efficacy greater than many well known single synthetic compounds. Serendipitously this plant also had a long history of safe use and an exemplary safety profile. Since that initial discovery extensive in vitro and in vivo animal studies has confirmed that this plant extract is truly something special, including;


  • Potent antbacterial, antifungal and antiviral activity with exposure to visible light

  • Able to break down biofilms

  • Desirable safety profile and non irritating in animal studies

  • Formulated in a shelf stable product with a minimum two year expiry


Additionally, PhotoDynamic was able to file two patents (composition and method) to protect this discovery and recruit a world class board of directors. After raising only $330K in equity PhotoDynamic was able to develop a prototype oral light emitting device and photoactive dental foam and to sponsor a first in human clinical study at the prestigious Forsyth Institute in Cambridge, MA. The results of that study were better than expected, with statistically significant benefits realized in the oral health of  subjects.


Our next ambitious step is to revolutionize oral health care starting with brace wearers by bringing them a convenient way to keep their braces clean and their gums healthy during orthodontic treatment.

 

MEDIA & PRESS UPDATES

PHOTODYNAMIC SECURES INVESTMENT FROM THE AMERICAN ASSOCIATION OF ORTHODONTISTS TO CLOSE $2.3M ROUND

PHOTODYNAMIC PRESENTS FORSYTH CLINICAL RESULTS

PHOTODYNAMIC PLANS MAJOR PRODUCT LAUNCH

PHOTODYNAMIC EXCEEDS EXPECTATIONS IN CLINICAL TRIAL

PHOTODYNAMIC RESEARCH ON THE COVER
OF LEADING SCIENTIFIC JOURNAL

EVIDENCE LACKING FOR DENTAL INTERVENTIONS IN BIOFILM CONTROL

 
 

GET IN TOUCH

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